3 pillars of an effective integrated marcomms plan: Paid, earned, and owned media
Founders must diversify marketing strategies beyond friends and family, utilizing paid, earned, and owned media to drive brand awareness and build trust for business growth.
Lessons learned from the stage
My husband recently recruited me to join him on stage for a community theater production of the musical, You’re a Good Man, Charlie Brown. A few weeks into rehearsals, he came home with an offer: the director wanted to know if I’d be interested in playing the role of the Red-headed Girl, Charlie Brown’s unrequited…
Expat & entrepreneurship journeys: 3 similiarities
Moving abroad and starting a business share similarities in decision fatigue, feeling unprepared, and isolation, but both journeys require patience, planning, and embracing challenges.