Kelly Owens

Lucky charms

I’ve collected hundreds of four-leaf clovers. Until recently, I never really thought about the symbolism of…
3 pillars of an effective integrated marcomms plan: Paid, earned, and owned media

Founders must diversify marketing strategies beyond friends and family, utilizing paid, earned, and owned media to…
Lessons learned from the stage

My husband recently recruited me to join him on stage for a community theater production of…
Expat & entrepreneurship journeys: 3 similiarities

Moving abroad and starting a business share similarities in decision fatigue, feeling unprepared, and isolation, but…
Deal-breakers: The professional edition

In an earlier post, I said that one of the biggest mistakes founders and entrepreneurs can…
3 missteps as an entrepreneur or founder – and what to do instead

Entrepreneurs must focus on clear, targeted marketing strategies rather than trying to please everyone. Simplifying communication…
I had an epiphany a few weeks ago…

I am my purpose.
Be good. Do good. Get good grades.

Serranova Communications’ values are essentially the directive my dad gave me more than 25 years ago.